Launch

Posts about launch.

Launch3 min read

What Google Play checks on a first release

A first release on Google Play involves more forms than most teams expect. None of them are hard if you start early.

Launch3 min read

Beta testing an app with real people

A beta is the cheapest place to find out what confuses people. It only works if you ask the right questions.

Launch3 min read

What App Review looks at on a first release

A first release is where most review problems surface, and most of them come from a short, predictable list.

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